ACMJ Article

Yoruba indigenous music, particularly Fuji and Juju, has historically served as a cultural vehicle for moral education, political awareness, and social consciousness. However, globalization and commercial competition have contributed to the gradual erosion of values of self-awareness, moral consciousness and socio-cultural reawakening. This study explores the surveillance function of the yoruba music, analyzing its role in disseminating political information, fostering public discourse, and shaping societal attitudes. Grounded in Harold Lasswell’s communication model, the study examines the contributions of key musicians such as Chief Ebenezer Obey-Fabiyi, King Sunny Ade, Sikiru Ayinde Barrister, and Kollington Ayinla. A qualitative approach was adopted, utilizing content analysis of selected songs and Focus Group Discussions (FGDs) with music enthusiasts, cultural analysts, and scholars. Findings categorize Yoruba music’s thematic concerns into political awareness, election campaigns, government policy advocacy, and public health consciousness. The study highlights that, akin to broadcast media, indigenous music influences public perception and fosters unity. However, commercial pressures have diluted its traditional moralistic core. The study recommends leveraging indigenous music for national integration, ethical re-orientation, and policy communication. Government sponsorship and stakeholder collaborations should encourage musicians to prioritize socio-cultural themes, ensuring that Yoruba music retains its role as a tool for cultural preservation and societal transformation.

AN ASSESSMENT OF SELECT YORUBA INDIGENOUS JUJU AND FUJI MUSIC IN NIGERIA, 2026, Vol. 3, No. 1, pp. 132-144. PDF