ACMJ Article

This study examined audience perception of comedy skit videos amongst residents of Amuwo Odofin in Lagos State, Nigeria. The study adopted a descriptive research design using the survey method. A sample of 200 residents aged 15–50 years was selected through a multi-stage sampling technique, with 150 questionnaires returned and analysed. Data were analysed using frequency tables and percentages. Findings revealed high awareness (56%) and followership (90%) of comedy skits, with 93% of respondents confirming their popularity. The internet significantly expanded followership (98%), with urban areas showing higher awareness (86%). However, 93% of respondents lacked understanding of the production process. Perceptions were predominantly positive, with 94% viewing skit-making favourably and 87% believing it shapes behaviour. Whilst 40% felt skits could instil deviant behaviour, 66% saw them as rewarding, and 67% recognised their job creation potential. The study concludes that comedy skits have become a mainstream entertainment form in Amuwo Odofin, functioning simultaneously as leisure, social commentary, and an informal employment sector, whilst audience understanding of their production remains largely superficial. The findings highlight the dual nature of comedy skits as both entertainment and potential tools for behaviour modification, employment generation, and social commentary.

AUDIENCE PERCEPTION OF COMEDY SKIT VIDEOS AMONG AMUWO ODOFIN RESIDENTS IN LAGOS STATE, NIGERIA, 2026, Vol. 3, No. 1, pp. 113-122. PDF