ACMJ Article

This study examined the effectiveness of broadcast media campaigns in eradicating roadside refuse dumps in Abeokuta, Ogun State. The research aimed to determine the level of awareness created by broadcast media on environmental sanitation, assess the extent to which such campaigns influence residents’ attitudes and waste-disposal practices, identify the most effective broadcast medium for sanitation messages, and highlight the challenges affecting the effectiveness of media campaigns. The study adopted the survey research design, using a structured questionnaire to collect data from 400 respondents selected through stratified random sampling across different areas of Abeokuta. Data were analysed using frequency distribution tables and percentage analysis. Findings revealed that most residents are highly aware of environmental sanitation campaigns mainly through radio programmes, which have significantly influenced their attitudes and improved their waste disposal practices. The study also found that radio remains the most effective medium for sanitation sensitisation, owing to its accessibility and use of local languages. However, challenges such as inadequate funding, inconsistent message scheduling, and limited government support hinder the full effectiveness of these campaigns. The study concluded that consistent, well-funded broadcast campaigns can play a vital role in promoting cleaner environments and sustainable waste management practices in urban communities such as Abeokuta.

INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON THE ERADICATION OF ROADSIDE REFUSE DUMPS IN ABEOKUTA, 2026, Vol. 3, No. 1, pp. 13-23. PDF