ACMJ Article

Abstract

This study evaluates access, awareness, and public response to mass media messages on health communication during the outbreak. Grounded in the agenda-setting theory, the research aims to assess how mass media influenced public perception and health-seeking behaviour. A quantitative research methodology was adopted, with data collected through structured questionnaires administered to 300 respondents across the two states. The findings reveal that mass media platforms, including radio, television, and social media, were instrumental in disseminating critical health information and raising awareness about preventive measures. However, the study highlights significant disparities in access to accurate information, particularly in rural communities, which hindered effective public response. The study concludes that while mass media in Nigeria played a significant role in shaping public discourse on Lassa fever, there is a pressing need for more targeted and inclusive communication strategies to bridge information gaps in underserved areas. In addition, partnerships between media organisations and local health authorities should be strengthened to ensure accurate and timely information dissemination in future health emergencies.

EVALUATING THE ACCESS, AWARENESS AND PUBLIC RESPONSE TO MASS MEDIA MESSAGES ON HEALTH COMMUNICATION DURING THE 2024 LASSA FEVER OUTBREAK IN NIGERIA, 2025, Vol. 2, No. 1, pp. 40-54. PDF